This is a " CamelBack Customizable Bottle Stand". It allows you to put your Camelback Bottle on any surface, and customize the bottle you take everywhere, however you like. The black parts are 'Velcro', to hold the concept velcro stickers, that would allow CamelBack to market itself even more on the shelves.

In this class, we were given the chance to work with CamelBack Design Team. We visited their headquarters in Petaluma, in North California.

CamelBack was trying to change it's image, and associated user type. I thought the whole brand needed to be re-designed.

At the time I believed; to change CamelBack's identity, we had to change their products presence. CamelBack products remind people of hiking, adventurous lifestyle, and etc. but it has no connection to daily aesthetic life. A room for customization, could do impact.

This was my first idea I had to stick with, and I wasn't happy with it, but I couldn't find a better product for CamelBack.